Mud Gang Pottery is a community space in Waterloo where people of all ages and abilities can learn about ceramic techniques. In collaboration with illustrator Rachael Nilsson I created a brand identity, website, window displays, plus all digital and print marketing collateral.

Because Mud Gang are passionate about making pottery more accessible, it was important for the brand to feel fun, welcoming and approachable. To achieve this we created a colour palette around terracotta tones, pastels and neons and a logo that feels handmade and a bit muddy.