Pulsar is a tech company specialising in audience insight through social media analysis tools. I was commissioned to produce a complete rebrand including: a new logo, stationery, website, brand guidelines, multi-platform templates and printed reports.

The hand drawn social media diagram / asterisk / pulsar part of the logo represents the humanistic side of the brand, whilst photography showing patterns and people describes Pulsar’s work analysing patterns in human behaviour. The colour palette, centred around blues and greens, references the design language often used within the industry.